Tag Archives: Marketing

My Business Systems

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Over the last few months I have been working with more and more clients on how to build and maintain a thriving practice.

We have done work on limiting beliefs about finding enough work, being good enough, and what others are going to think.

We have talked about advanced techniques and how to accelerate clients’ progress.

I love all that stuff, but people are finally asking the right questions.

They are starting to ask the questions about how to run a business.

It is more than just helping people; It’s a business
It doesn’t do you (or the world) any good if you can’t find a way to make living at helping people. When you are able to make a living at helping people then you can commit your whole self for doing a better job and being available to more people.

I love big-hearted people. I love people who want to change the world. I love people who are committed to the growth of others.

Helping people to recognize their issues and helping them to heal through them is a powerful and noble task, but we have to do more.

It all about the systems
It has taken me a number of years to figure this out, but I finally have a system for every part of my business. This includes creating content for the website and podcast, maintaining my newsletter, my marketing efforts, and how I work with clients.

There are a number of reason’s to have everything systematized:

  • you don’t miss details
  • everything is done when it needs to be done
  • every action you take is for a specific reason, building to something bigger
  • you group like tasks so it takes less time
  • you know what you need to do
  • you know when everything is done and you can relax
  • before you go to bed you know what tomorrow is going to hold
  • it creates space for you to dream up new plans
  • AND you can add these new ideas to already existing systems making it easy to implement and grow these new ideas

I want to teach you how I run my business
I want to be very clear up front, my systems are not the best systems.

My systems are not the only systems.

My systems work for me.

They have been built off of trail and error (and I mean lots of error). I have also begged, barrowed, and stolen form every source I could image.

I want to share this with you so that as you are starting or growing your business it is easy for you to run the business side so you are spending more time helping people.

6 Lessons
There are six lessons in the class. I teach you:

  • Class 1: How I create content for my web site and developed my publication schedule (AKA How I build and maintain my reputation)
  • Class 2: How I manage client intake and follow up
  • Class 3: How I create audio products/podcasts/recording calls
  • Class 4: How I maintain my newsletter
  • Class 5: How I manage all my projects, tasks, and to-dos with a free web tool
  • Class 6: How I develop and maintain my marketing plan

The 6 lessons are taught in 16 audios and 17 vidoes. The 17 videos are screen captures of my computer desktop so you can see exactly what I do with each part of my business.

And, I am not holding anything back. I show you every file, webpage, and program I use. For the files that contain confidential client information I have created dummy files so you see the form and content.

[For a full list of audio and video content see below]

Don’t Take My Word For It
Here is what some of the practitioners who have done this class have to say.

Gene Monterastelli’s business class series is an incredible bargain; the pods cover absolutely everything you’ll need to know. They’re comprehensive, presented in a friendly, easy to understand method, and best of all, he’s tested each component for you in his own practice. It’s an A-Plus, and time well-spent.
Brava, Gene!
- J.K.W., NYC

Gene’s Business Systems Class is exceptional. The materials are well organized and contain visuals as well as audios which I found to be extremely helpful in understanding some of the topics covered. Very grass roots and do-able! I learned so much. Thank you Gene!

Gene is an excellent teacher. The Business Systems class was exactly what I needed to take my EFT web business to the next level. Gene is a pro at what he does and it all seems to come super easy for him. But he was still great at slowing it all down and showing us even the most complex processes in a visual way that made it easy to do myself. I’m continuing to implement things I learned from Gene in this great course. I’m sure it will continue to help me do a better job of communicating with my readers succeeding at creating an online business.
Natalie Hill

Hi Gene,
I thought your business systems class was really useful and informative. I appreciate the generosity with which you shared all the nuts and bolts, regarding taking care of one’s business, even down to small details. I felt your class structure was well-organized. Having personally not done a lot of marketing, I thought you made many of these subjects feel accessible even for someone just getting started in the world of marketing and self-promotion. I would definitely consider other classes with you in the future. Thanks so much,
Alissa, NYC

Gene is a great teacher. He offers practical tools and systems to implement right away. Gene is so generous with his sharing and demonstrating what works in his practice. This class is great for people just starting off their business and for seasoned practitioners who want to improve their organization.
Shakti Martin
EFT-Cert. 1
Integrated Energy Balancing

Private Coaching
I love doing this tap of work. Some of my favorite client experiences has been helping people grow their businesses. If you were to work with me one-on-one it would cost you $570 just to get this information. This is before you asked a single question. That would be just to get this information.

Through is system I am offering you the same information for more than 55% off that price.

You get all the audios and videos (which you can replay again and again) for only $249.

But that’s not all.

Bonuses
I have three bonuses to sweeten the deal:

30 min one-on-one session.
When ever you are ready I will personally answer your questions about these systems. Are you stuck on a certain concept or idea? Would you like feed back on how you are implementing one of the steps? Or do you just have a list of questions. Let me know. I will answer any and all of your questions. ($50 value)

6 hours of Q and A with past students – audio
In the past I have taught this as a class. After each lesson I did a 60 – 90 question and answers sessions with the students. In each session I step through bit by bit each part of the audios and videos adding extra information. I also answer questions from students just like you. This will give you a new perspective on each of topics. ($49 value)

How to use Google forms – Video
I use Google forms to do my client intake, class evaluation, and reader surveys. It is a great free tool. In this video I show you how I created the feedback from for one of my teleclasses. (value $14)

That is $113 in bonus material!

Money Back Guarantee
Like I said above. This isn’t just about helping people, but also running a successful business. I don’t want you to be wasting your money on products that aren’t helping you grow your business. If you don’t think this class will transform the way you do business I am offering an iron clad 30 day no questions ask money back guarantee.

Act Now!
To all the people you could be helping right now and more importantly you owe it to your self. You deserve to do the work you love, help people to grow and transform, and do it in a way that you are able to support yourself and your dreams.

What are you waiting for?

Do it now!


* * * Complete Class Content * * *

Class 1: How I create content for my web site and developed my publication schedule (how I build and maintain my reputation)

  • Audio intro
  • Audio 1 – The Story and Philosophy of my site
  • Audio 2 – Having a Plan and Types of Content
  • Video 3 – Publication Schedule
  • Audio 4 – Coming Up With Topics
  • Video 5 – Publication on-line
  • Audio 6 – Growth and Planning

Class 2: How I manage client intake and follow up

  • Audio 1 – How I Communicate with Clients (current and future)
  • Video 2 – Price Sheet and Canned Responses
  • Video 3 – On Line Scheduling
  • Audio 4 – Pre Audio
  • My Current Pre-Session Audio
  • Video 5 – In-take Form
  • Video 6 – Paypal
  • Audio 7 – After session follow-up
  • First Session Follow Up pdf
  • Video 8 – Tracking sessions

Class 3: How I create audio products/podcasts/recording calls

  • Audio 1 – Intro
  • Video 2 – Recording Calls
  • Video 3 – How to use Audacity
  • Audio 4 – How to do interviews
  • Audio 5 – Content for audios

Class 4: How I maintain my newsletter

  • Audio 1 – Philosophy/Basics
  • Audio 2 – Publication Schedule
  • Video 3 – Content
  • Video 4 – Aweber
  • Video 5 – Text and html Newsletters

Class 5: How I manage all my projects, tasks, and todos with a free web site

  • Audio 1 – Philosophy/Basics
  • Video 2 – Toodledo Basics
  • Video 3 – My Todledo
  • Audio 4 – How To Start Your Organizing

Class 6: Developing a marketing plan

  • Audio 1 – Intro
  • Video 2 – Audience
  • Video 3 – Tactic
  • Video 4 – Audience v Tactic
  • Audio 5 – Planning

Copywriting Step by Step that Anyone Can Do

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I thought is it was nothing more than a bunch of marketing double-speak!

I know you have seen the on-line ad copy.

It says something like, “I sent one email and made $3862 and I can show you how!”

Whenever I see an ad like this I just roll my eyes. There is no way something like this is real! It has to be marketing double speak (which really translates as a lie).

Then it happened to me…

My New Teleclass
Two years ago I was working on my first teleclass. I was ready to launch it to the world.

To be honest I was a little scared. It was the first time I was going to be selling a high-ticket item to this particular list. I had no idea how they were going to respond.

Were they going to love it?

or

Where they going to be offended because I was selling them something that cost so much?

I was about to expose myself to judgment. I was going to turn to my mailing list and say, “Hey look at me! I have something for sale.” In my mind I felt like I was giving my readers an excuse to judge my value as an information provider and what was worse judge me.

I spent about three hours writing the sales pitch. I really wanted to make sure I had the content right.

I held my breath as I was about to send the e-mail to my list.

I hit the send key.

And something strange happened…I didn’t die of a heart attack right on the spot.

But I still couldn’t stand it. I was afraid my in-box was going to blow up with unsubscribes. So I went for a walk.

I returned home 40 minutes later, expecting to find my mailing list would be half the size it was just minutes earlier.

Instead of unsubscribes, I found 2 sales.

Within the first 24 hours I had made $2,584 in sales. Three days later I sent a reminder email to my list about the new class and made $1,292 more.

That is $3876 on one e-mail.

I know you are skeptical.
Good!

I hope you are skeptical.

I want you to question claims like that, but before you dismiss the idea, I want you to hear the full story so you know the truth.

It might not be this easy, but it is much easier than it looks!
When you read a headline like “I sent one email and made $3862!” you are led to believe that all you need to do is hit the send key and money will start pouring in.

That is like saying, “I just turned on the oven and baked a perfect cake!”

It is true, all you need to do is turn the oven on to bake a great cake, but there is work that needs to happen before you can do the simple baking step.

Sending e-mails (or ads or postcards or flyers) to your customers is a very important step, but it is just the last step.

It’s the words that matter!
You don’t make sales just by making a really great product.

You don’t make sales just by telling people you have a great product.

You make sales by showing people how they can make their lives better and that they can do it with your product.

That’s where the words come in.

That is how you explain yourself to your customers.

I can teach you to come up with the words
For most people, write ad copy is a scary thing. You don’t want to look like a slimy salesman, but you also want to tell people about your great products and services.

But it is not as hard as it looks.

There is really a simple formula for writing compelling copy.

Really, it is like painting by numbers. You just need to plug in the pieces.

That is why I created “Copywriting Step by Step that Anyone Can Do”. This is a simple system that breaks every piece of sales copy you write no matter how short (a business card) or how long (a 3000 word sales letter) into very simple steps.

You don’t have to write everything at once. You just take each little piece one at a time and insert the information you already know about your products and services.

The best part? You do this in your own words so it doesn’t sound like a high-pressure sales pitch, but instead it sounds like you.

Not only am I going to teach you, I am going to show you
It would be one thing to teach you the basic concepts of how to write good copy. And I know you would get a lot of out this, but I believe it is also important that you see how these concepts work in the real world. Therefore, when you buy “Copywriting Step by Step that Anyone Can Do” you will get:

Audio: “How to write good copy step by step”
In this audio I teach you:

  • The formula that I use for every piece of copy that I use (even the piece you are reading right now)
  • The most read piece of copy and how this knowledge can be put to your advantage
  • The one item that most people are to afraid to put into copy, but is the most important
  • The most common misconception about the headline of ad copy
  • The one piece of advice that I received from a copy writing guru that tripled my response and it only takes the time it takes to hit the send key
  • The truth about how your clients what to buy stuff (and buy stuff from you)
  • The best way to layout copy so it is readable

Sales Copy Short and Audio: “Selling a single product”
In this audio I will take you step by step how I wrote a piece of copy for another EFT practitioner for her new “how to EFT” product. Not only do I walk you through the copy explaining the choice I made, I give you the copy itself you so can see the word on the page and follow along.

Sales Copy Long and Audio: “Selling a teleclass”
In this audio I will take you step by step through the piece of sales copy I talked about above that sold $3876 in registrations. Again, not only will I explain the choices I made, I am going to give you the copy so you can see exactly how I did things.

Sales Copy Middle and Audio: “Selling a bundle product”
In this audio I will take you step by step through a piece of copy that was read by less than 120 people and generated more than $300 in sales the first time it was sent. Again, not only will I explain the choices I made, I am going to give you the copy so you can see exactly how I did things.

BONUS: As a bonus, you get an added chance to learn
Writing compelling copy is a skill. It is something that you are going to get better at with time. Every piece of copy you write is going to better than the last, but I want to accelerate the learning process.

Learning about how to write copy is good. (That is why there is audio #1)

Seeing actually successful copy is better. (That is why there are audios #2, #3, and #4)

It would be even better if you had a chance to implement what you have learned; therefore I have a very special bonus offer for those who buy “Copywriting Step by Step that Anyone Can Do”.

As a special bonus I will evaluate one piece of copy that you have written. It will help your learning process by pointing out the things you have done well as well provide suggestions to make the copy even more compelling. (Normally, I charge $100 just for this service, which is more than the price of the whole package.)

And this bonus offer doesn’t expire. I want you to take your time with the audios. Listen to then a number of times. Spend time studying copy that already sells. Once you have done this, write your own copy (or rewrite an old piece of copy).

Whenever you are ready, I will be waiting to review your copy.

Normally you would pay more than $500 (sometime 5 times that amount) to have a professional copywriter do one piece of ad copy for you. With this audio set you will learn the secrets behind compelling ad copy so you can write your own time and again.

30 DAY MONEY BACK GUARANTEE:
I guarantee this will product will super charge your ability to write copy. After listening to the audios and going step by step through these files if you don’t feel you can now do this, just let me know and I will refund the purchase price.

Do it today!
All four audios (almost 2 hour) + the pieces of copy that you will be walked through step by step + a one-on-one consultation with me to tighten up a piece of your own copy for only $97.99 (cheaper than the price of the consultation alone)


But There Is More
The first time I did the program I found out some really interesting. The people I was working with one-on-one were really resistant to some of the feedback I had about their copy.

It wasn’t because they didn’t like my feedback. It was because they were uncomfortable selling themselves and selling their product.

I had one person say, “I know what you teach works, that is why I bought this, but it is so hard for me to do.”

You Know Why This Happens
As a tapping practitioner you know all the reasons why people don’t do the things they need to do to improve themselves.

We are no different. So I have special deal just for tapping practitioners.

In addition to the audios, the copy samples, and the consultation you can also add one or three one-on-one tapping session with me around being confident in marketing the skills that you have that the world needs.

I normally charge $85 a session, but with this package you can get one session for $55 more (35% off) or three session for $149 more (41% off).

Copywriting Step by Step


Copywriting Step by Step PLUS one session


Copywriting Step by Step PLUS three sessions


PS: You have great products and services to offer your clients. These products and services will make your client’s lives better. But they won’t do your clients any good if they don’t know about them. Do your clients a favor. Learn how to communicate the awesome befits of your products and services.